Skip to content

Colliers: Bulgarians Spend 50% More on Food over Holidays Compared to 2019

A survey conducted by Colliers among consumers in Bulgaria, Czechia, Hungary, Poland, Romania and Slovakia reveals that respondents plan to spend more on food and gifts compared to pre-pandemic 2019, with inflation as the main reason. The survey also shows an increased awareness of the problem of food waste and a desire to reduce the amount of food products purchased for this reason, declared by 24% of Hungarians, 18% of Poles, and 16% of Romanians.
Most preferred holiday gifts
The most popular holiday gifts are cosmetics with 54%, toys with 49%, and multimedia products with 46%. Cosmetics are most preferred in Bulgaria with 67%, Poland with 63%, and Hungary with 50%.
In most countries, multimedia products are sought after by 30 to 60% of the respondents, with the exception of Romania, where only 16% said they buy products from this category. In the countries surveyed, toys’ popular varies between 45 and 58%.
Romania is the only surveyed country, whose most popular category of Christmas gifts is fashion and footwear with 66%.
Where the gifts come from
Dominika Jedrak, Director of Research and Consultancy Services for Poland and Central and Eastern Europe at Colliers, said: “The atmosphere of holiday shopping is felt not only in shopping centres, but also online. The new point is that compared to 2019, there is now an increased interest in small neighbourhood stores. Online and in-store shopping remained at similar levels this year. Both pre- and post-Covid shopping online was preferred by around 50% of respondents in Poland, the Czech Republic, Slovakia and Hungary. A large increase in interest in e-commerce after the pandemic is observed in Bulgaria (from 10% to 40% of respondents) and Romania (from 24% to 47% of respondents)
User basket 2022
The majority of respondents, or 49%, said that they will definitely spend more money on food this year than in 2019, citing rising inflation as the main reason. Rising prices for goods and services worldwide will cause 13% of consumers to cut back on holiday meals.
How much we spend on food
Due to the growth of inflation and food prices, 32% of all respondents cannot estimate how much they will spend on food during the holidays. Some 30% percent of respondents intend to invest up to EUR 30 per person for festive meals. Bulgarians declare the highest expenses in this aspect, with nearly 40% of respondents believing that they will spend up to EUR 100 per person. There will also be sumptuous meals in Czechia, where 15% declared that they will spend more than EUR 100 per person.
Who sets the table
Some 95% of the people surveyed said that they prepare holiday meals alone or together with their family. Only 3% share that they order holiday food from catering companies. Most of them, 7%, are in Romania. Less than 2% of the respondents said that they will go on vacation or to a restaurant during the festive period.
Nearly 500 people took part in the survey. Among the respondents, 32% are men and 66% are women. The prevailing net incomes of the respondents are in the range of EUR 1,001 to 2,000, with the fewest respondents indicating incomes below EUR 500.